Understanding Public Relations in the 'Sharing Economy'

• Main Authors: GREGORY, Anne, HALFF, Gregor
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2017
• Subjects: Sharing economy; Public relations; Communicative constitution of organizations; Economic sociology; Organization; Business and Corporate Communications; Public Relations and Advertising
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5013; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6012/viewcontent/Understanding_public_relations_sharing_economy_afv.pdf
• Institution: Singapore Management University

In spite of the macro-economic impact of the so-called ‘sharing economy’ there is a nearly complete dearth of contributions from the communication academy to its discourse. More attention is overdue, particularly for the conceptual pressure the ‘sharing economy’ is exerting on the public relations f...