What is public relations to society? Toward an economically informed understanding of public relations

• Main Authors: HALFF, Gregor, GREGORY, Anne
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2015
• 主題: Public relations; Society; Economic theory; Information asymmetry; Business and Corporate Communications; Organizational Communication
• 在線閱讀: https://ink.library.smu.edu.sg/lkcsb_research/5115; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6114/viewcontent/What_is_public_relations_to_society.pdf
• 機構: Singapore Management University

The notion of public relations contributing to the fabric of society is heavily contested in the public sphere and under-researched by the academy. The authors of this paper propose that the study of the relevance of public relations to society can be enlightened by turning to economics. Using infor...