What is public relations to society? Toward an economically informed understanding of public relations
The notion of public relations contributing to the fabric of society is heavily contested in the public sphere and under-researched by the academy. The authors of this paper propose that the study of the relevance of public relations to society can be enlightened by turning to economics. Using infor...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2015
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/4205 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5204/viewcontent/What_is_public_relations_to_society.pdf |
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| Institution: | Singapore Management University |
| Language: | English |