What is public relations to society? Toward an economically informed understanding of public relations

• Main Authors: HALFF, Jurrien Gregor, GREGORY, Anne
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2015
• Subjects: Public relations; Society; Economic theory; Information asymmetry; Business; Business and Corporate Communications
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/4205; https://ink.library.smu.edu.sg/context/lkcsb_research/article/5204/viewcontent/What_is_public_relations_to_society.pdf
• Institution: Singapore Management University

The notion of public relations contributing to the fabric of society is heavily contested in the public sphere and under-researched by the academy. The authors of this paper propose that the study of the relevance of public relations to society can be enlightened by turning to economics. Using infor...