Understanding Public Relations in the 'Sharing Economy'
In spite of the macro-economic impact of the so-called ‘sharing economy’ there is a nearly complete dearth of contributions from the communication academy to its discourse. More attention is overdue, particularly for the conceptual pressure the ‘sharing economy’ is exerting on the public relations f...
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Main Authors: | GREGORY, Anne, HALFF, Gregor |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2017
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Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5013 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6012/viewcontent/Understanding_public_relations_sharing_economy_afv.pdf |
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Institution: | Singapore Management University |
Language: | English |
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