Teaching Public Relations to Students with a Confucian Cultural Background

• المؤلف الرئيسي: HALFF, Jurrien Gregor
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2012
• الموضوعات: Teaching; Public Relations; Intercultural Relations; Asian students; Asian Studies; Business and Corporate Communications; Marketing
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/3347; https://ink.library.smu.edu.sg/context/lkcsb_research/article/4346/viewcontent/HalffGConfucianBackground.pdf
• المؤسسة: Singapore Management University

This paper explores how the Confucian cultural background of students influences their perceptions of and reaction to the dominant public relations curriculum from the ‘West’. Using focus groups of Asian students, three heuristics that affect the students’ affinity to learn public relations are iden...