Teaching Public Relations to Students with a Confucian Cultural Background
This paper explores how the Confucian cultural background of students influences their perceptions of and reaction to the dominant public relations curriculum from the ‘West’. Using focus groups of Asian students, three heuristics that affect the students’ affinity to learn public relations are iden...
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2012
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sg-smu-ink.lkcsb_research-43462018-07-10T04:30:14Z Teaching Public Relations to Students with a Confucian Cultural Background HALFF, Jurrien Gregor This paper explores how the Confucian cultural background of students influences their perceptions of and reaction to the dominant public relations curriculum from the ‘West’. Using focus groups of Asian students, three heuristics that affect the students’ affinity to learn public relations are identified. Instructors working with students from a Confucian cultural background are advised to incorporate these heuristics when planning their curriculum. 2012-01-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/3347 https://ink.library.smu.edu.sg/context/lkcsb_research/article/4346/viewcontent/HalffGConfucianBackground.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Teaching Public Relations Intercultural Relations Asian students Asian Studies Business and Corporate Communications Marketing |
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Teaching Public Relations Intercultural Relations Asian students Asian Studies Business and Corporate Communications Marketing HALFF, Jurrien Gregor Teaching Public Relations to Students with a Confucian Cultural Background |
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This paper explores how the Confucian cultural background of students influences their perceptions of and reaction to the dominant public relations curriculum from the ‘West’. Using focus groups of Asian students, three heuristics that affect the students’ affinity to learn public relations are identified. Instructors working with students from a Confucian cultural background are advised to incorporate these heuristics when planning their curriculum. |
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text |
author |
HALFF, Jurrien Gregor |
author_facet |
HALFF, Jurrien Gregor |
author_sort |
HALFF, Jurrien Gregor |
title |
Teaching Public Relations to Students with a Confucian Cultural Background |
title_short |
Teaching Public Relations to Students with a Confucian Cultural Background |
title_full |
Teaching Public Relations to Students with a Confucian Cultural Background |
title_fullStr |
Teaching Public Relations to Students with a Confucian Cultural Background |
title_full_unstemmed |
Teaching Public Relations to Students with a Confucian Cultural Background |
title_sort |
teaching public relations to students with a confucian cultural background |
publisher |
Institutional Knowledge at Singapore Management University |
publishDate |
2012 |
url |
https://ink.library.smu.edu.sg/lkcsb_research/3347 https://ink.library.smu.edu.sg/context/lkcsb_research/article/4346/viewcontent/HalffGConfucianBackground.pdf |
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