Contingency theory of strategic conflict management: Explicating a “grand” theory of public relations

• Main Authors: PANG, A., JIN, Yan, CAMERON, Glen T.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2021
• Subjects: Public relations; crisis communication; contingency theory; strategic conflict management; Business and Corporate Communications
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6935
• Institution: Singapore Management University

Since the 1990s, the contingency theory of strategic conflict management has evolved into its own, and emerged as an empirically tested perspective. Coombs (2010) has described the contingency theory as a “grand theory of public relations” (p.41). A “grand theory” is one which “seeks to explain how...