Contingency theory of strategic conflict management: Explicating a “grand” theory of public relations

Since the 1990s, the contingency theory of strategic conflict management has evolved into its own, and emerged as an empirically tested perspective. Coombs (2010) has described the contingency theory as a “grand theory of public relations” (p.41). A “grand theory” is one which “seeks to explain how...

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Main Authors: PANG, A., JIN, Yan, CAMERON, Glen T.
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Language:English
Published: Institutional Knowledge at Singapore Management University 2021
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6935
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spelling sg-smu-ink.lkcsb_research-79342022-01-27T03:42:03Z Contingency theory of strategic conflict management: Explicating a “grand” theory of public relations PANG, A., JIN, Yan CAMERON, Glen T. Since the 1990s, the contingency theory of strategic conflict management has evolved into its own, and emerged as an empirically tested perspective. Coombs (2010) has described the contingency theory as a “grand theory of public relations” (p.41). A “grand theory” is one which “seeks to explain how public relations as a whole operates”; grand theories seek to explain an entire discipline and “can be adapted to specific areas of the discipline” (Coombs 2010: 41). Today, it is one of the top six theories applied in crisis communication research (An and Cheng 2010). The purpose of this chapter is threefold: First, to reassess and recapitulate the theory’s explanatory powers in portraying a realistic understanding of how communication is managed between organizations and their diverse publics through enactment of stances. Second, to explicate how the cluster of variables may operate as organizations manage conflicts through the various stages of the strategic conflict management cycle (Wilcox, Cameron, and Reber 2014) and key takeaways for practitioners. Third, to examine new directions of research as the theory develops and its impact on practice. 2021-02-08T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/6935 info:doi/10.1515/9783110554250-019 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Public relations crisis communication contingency theory strategic conflict management Business and Corporate Communications
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Public relations
crisis communication
contingency theory
strategic conflict management
Business and Corporate Communications
spellingShingle Public relations
crisis communication
contingency theory
strategic conflict management
Business and Corporate Communications
PANG, A.,
JIN, Yan
CAMERON, Glen T.
Contingency theory of strategic conflict management: Explicating a “grand” theory of public relations
description Since the 1990s, the contingency theory of strategic conflict management has evolved into its own, and emerged as an empirically tested perspective. Coombs (2010) has described the contingency theory as a “grand theory of public relations” (p.41). A “grand theory” is one which “seeks to explain how public relations as a whole operates”; grand theories seek to explain an entire discipline and “can be adapted to specific areas of the discipline” (Coombs 2010: 41). Today, it is one of the top six theories applied in crisis communication research (An and Cheng 2010). The purpose of this chapter is threefold: First, to reassess and recapitulate the theory’s explanatory powers in portraying a realistic understanding of how communication is managed between organizations and their diverse publics through enactment of stances. Second, to explicate how the cluster of variables may operate as organizations manage conflicts through the various stages of the strategic conflict management cycle (Wilcox, Cameron, and Reber 2014) and key takeaways for practitioners. Third, to examine new directions of research as the theory develops and its impact on practice.
format text
author PANG, A.,
JIN, Yan
CAMERON, Glen T.
author_facet PANG, A.,
JIN, Yan
CAMERON, Glen T.
author_sort PANG, A.,
title Contingency theory of strategic conflict management: Explicating a “grand” theory of public relations
title_short Contingency theory of strategic conflict management: Explicating a “grand” theory of public relations
title_full Contingency theory of strategic conflict management: Explicating a “grand” theory of public relations
title_fullStr Contingency theory of strategic conflict management: Explicating a “grand” theory of public relations
title_full_unstemmed Contingency theory of strategic conflict management: Explicating a “grand” theory of public relations
title_sort contingency theory of strategic conflict management: explicating a “grand” theory of public relations
publisher Institutional Knowledge at Singapore Management University
publishDate 2021
url https://ink.library.smu.edu.sg/lkcsb_research/6935
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