Towards a crisis pre-emptive image management model
Purpose ‐ A good corporate image is important to organizations. However, little is elaborated on how organizations can work on their images. This study seeks to explicate the types of image management before, during, and after a crisis through the development of the crisis pre-emptive image manageme...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2012
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6002 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7001/viewcontent/Publishedarticle__1_.pdf |
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| Institution: | Singapore Management University |
| Language: | English |