Towards a crisis pre-emptive image management model

• Main Author: PANG, Augustine
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: Communication management; corporate image; public relations; crisi management; positioning; Business and Corporate Communications; Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6002; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7001/viewcontent/Publishedarticle__1_.pdf
• Institution: Singapore Management University

Purpose ‐ A good corporate image is important to organizations. However, little is elaborated on how organizations can work on their images. This study seeks to explicate the types of image management before, during, and after a crisis through the development of the crisis pre-emptive image manageme...