Public relations for law firms in Singapore

• Main Authors: Ang, Lay Peng, How, Hwee Young, Tang, Yan Lin
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Public relations
• Online Access: http://hdl.handle.net/10356/11042
• Institution: Nanyang Technological University

The overall marketing effort generally requires both Public Relations (PR) and advertising. This study seeks to find out the extent to which PR can improve the public's perception and understanding of law firms in Singapore. It also explores advertising as a marketing technique in today's...