Public relations for law firms in Singapore

• المؤلفون الرئيسيون: Ang, Lay Peng, How, Hwee Young, Tang, Yan Lin
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Public relations
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/11042

The overall marketing effort generally requires both Public Relations (PR) and advertising. This study seeks to find out the extent to which PR can improve the public's perception and understanding of law firms in Singapore. It also explores advertising as a marketing technique in today's...