Public relations for law firms in Singapore

The overall marketing effort generally requires both Public Relations (PR) and advertising. This study seeks to find out the extent to which PR can improve the public's perception and understanding of law firms in Singapore. It also explores advertising as a marketing technique in today's...

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Bibliographic Details
Main Authors:	Ang, Lay Peng, How, Hwee Young, Tang, Yan Lin
Other Authors:	Nanyang Business School
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Public relations
Online Access:	http://hdl.handle.net/10356/11042
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-11042
record_format	dspace
spelling	sg-ntu-dr.10356-110422023-05-19T05:44:57Z Public relations for law firms in Singapore Ang, Lay Peng How, Hwee Young Tang, Yan Lin Nanyang Business School DRNTU::Business::Public relations The overall marketing effort generally requires both Public Relations (PR) and advertising. This study seeks to find out the extent to which PR can improve the public's perception and understanding of law firms in Singapore. It also explores advertising as a marketing technique in today's competitive legal environment. 2008-09-24T07:50:37Z 2008-09-24T07:50:37Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/11042 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Public relations
spellingShingle	DRNTU::Business::Public relations Ang, Lay Peng How, Hwee Young Tang, Yan Lin Public relations for law firms in Singapore
description	The overall marketing effort generally requires both Public Relations (PR) and advertising. This study seeks to find out the extent to which PR can improve the public's perception and understanding of law firms in Singapore. It also explores advertising as a marketing technique in today's competitive legal environment.
author2	Nanyang Business School
author_facet	Nanyang Business School Ang, Lay Peng How, Hwee Young Tang, Yan Lin
format	Final Year Project
author	Ang, Lay Peng How, Hwee Young Tang, Yan Lin
author_sort	Ang, Lay Peng
title	Public relations for law firms in Singapore
title_short	Public relations for law firms in Singapore
title_full	Public relations for law firms in Singapore
title_fullStr	Public relations for law firms in Singapore
title_full_unstemmed	Public relations for law firms in Singapore
title_sort	public relations for law firms in singapore
publishDate	2008
url	http://hdl.handle.net/10356/11042
_version_	1770567096404541440

Public relations for law firms in Singapore

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