Trends of coffee clubbing in Singapore.
This project is undertaken to investigate the market potential of coffee clubs in Singapore. In addition, an in-depth analysis of the major players operating in the local coffee club scene will also be carried out. We strongly believe that the results will provide valuable insights into the present...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10726 |
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| Institution: | Nanyang Technological University |
| Summary: | This project is undertaken to investigate the market potential of coffee clubs in Singapore. In addition, an in-depth analysis of the major players operating in the local coffee club scene will also be carried out. We strongly believe that the results will provide valuable insights into the present coffee club scene in Singapore. The resulting effort will be a marketing plan that has been devised as part of the proposal to establish a brand new coffee club to top this growing market. |
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