Trends of coffee clubbing in Singapore.

This project is undertaken to investigate the market potential of coffee clubs in Singapore. In addition, an in-depth analysis of the major players operating in the local coffee club scene will also be carried out. We strongly believe that the results will provide valuable insights into the present...

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Main Authors: Khoo, Teow Ling., Tan, Huey Yng., Tay, Su Chen.
Other Authors: Walker, John
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10726
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10726
record_format dspace
spelling sg-ntu-dr.10356-107262023-05-19T05:44:59Z Trends of coffee clubbing in Singapore. Khoo, Teow Ling. Tan, Huey Yng. Tay, Su Chen. Walker, John Nanyang Business School DRNTU::Business::Industries and labor This project is undertaken to investigate the market potential of coffee clubs in Singapore. In addition, an in-depth analysis of the major players operating in the local coffee club scene will also be carried out. We strongly believe that the results will provide valuable insights into the present coffee club scene in Singapore. The resulting effort will be a marketing plan that has been devised as part of the proposal to establish a brand new coffee club to top this growing market. 2008-09-24T07:46:53Z 2008-09-24T07:46:53Z 1998 1998 Final Year Project (FYP) http://hdl.handle.net/10356/10726 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Industries and labor
spellingShingle DRNTU::Business::Industries and labor
Khoo, Teow Ling.
Tan, Huey Yng.
Tay, Su Chen.
Trends of coffee clubbing in Singapore.
description This project is undertaken to investigate the market potential of coffee clubs in Singapore. In addition, an in-depth analysis of the major players operating in the local coffee club scene will also be carried out. We strongly believe that the results will provide valuable insights into the present coffee club scene in Singapore. The resulting effort will be a marketing plan that has been devised as part of the proposal to establish a brand new coffee club to top this growing market.
author2 Walker, John
author_facet Walker, John
Khoo, Teow Ling.
Tan, Huey Yng.
Tay, Su Chen.
format Final Year Project
author Khoo, Teow Ling.
Tan, Huey Yng.
Tay, Su Chen.
author_sort Khoo, Teow Ling.
title Trends of coffee clubbing in Singapore.
title_short Trends of coffee clubbing in Singapore.
title_full Trends of coffee clubbing in Singapore.
title_fullStr Trends of coffee clubbing in Singapore.
title_full_unstemmed Trends of coffee clubbing in Singapore.
title_sort trends of coffee clubbing in singapore.
publishDate 2008
url http://hdl.handle.net/10356/10726
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