Conditions in media frames and how it influences perception

• Main Authors: Neo, Michelle, Premkumar Thanapalan, Vincent, Sharon Shanthini, Yeo, Selina Ying Ying
• Other Authors: Choi, Alfred Siu Kay
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Audience research
• Online Access: http://hdl.handle.net/10356/1075
• Institution: Nanyang Technological University

A two-wave experiment was conducted to investigate the effects of complementary and ambiguous conditions in media frames on audience’s perceptions of a controversial issue. Based on existing literature, the researchers proposed a theoretical framework consisting of a text-photo interaction model on...