Consumer perceptions and trends in the Singaporean telecommunications market : a market research perspective

• المؤلفون الرئيسيون: Goh, Agnes Sze Hwei, Au, Gwen Ying Ling, Sng, Sophia
• مؤلفون آخرون: Lee Chun Wah
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2009
• الموضوعات: DRNTU::Social sciences::Communication::Audience research
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/14812

In this study, we aim to find out the consumer perceptions of the liberalized mobile telecommunication market in Singaporean and study the kinds of advertising appeals used by the local service providers to target the consumers. In our research, we used the methods of survey questionnaire to obtain...