Consumer perceptions and trends in the Singaporean telecommunications market : a market research perspective

• Main Authors: Goh, Agnes Sze Hwei, Au, Gwen Ying Ling, Sng, Sophia
• Other Authors: Lee Chun Wah
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Communication::Audience research
• Online Access: http://hdl.handle.net/10356/14812
• Institution: Nanyang Technological University

In this study, we aim to find out the consumer perceptions of the liberalized mobile telecommunication market in Singaporean and study the kinds of advertising appeals used by the local service providers to target the consumers. In our research, we used the methods of survey questionnaire to obtain...