Creative Technology : a local success story.

With the burgeoning growth of the Singapore economy and the exponential rate at which technology is advancing, local firms are increasingly adopting a global perspective. This is evident in the accelerating internationalization of the world's high-technology companies, which is driven by the u...

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Bibliographic Details
Main Authors: Law, Li Anne., Liew, Emily Ee Wei., Leong, Wei Wah.
Other Authors: Lee, Pui Mun
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10753
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Institution: Nanyang Technological University
Description
Summary:With the burgeoning growth of the Singapore economy and the exponential rate at which technology is advancing, local firms are increasingly adopting a global perspective. This is evident in the accelerating internationalization of the world's high-technology companies, which is driven by the universality of multimedia applications. In our research, we wish to derive a success formula for the enterprising local firm striving for globalizationl based on an in-depth analysis of a firm which has already attained such internationally renowned status, Creative Technology Ltd.