Creative Technology : a local success story.

• Main Authors: Law, Li Anne., Liew, Emily Ee Wei., Leong, Wei Wah.
• Other Authors: Lee, Pui Mun
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/10753
• Institution: Nanyang Technological University

With the burgeoning growth of the Singapore economy and the exponential rate at which technology is advancing, local firms are increasingly adopting a global perspective. This is evident in the accelerating internationalization of the world's high-technology companies, which is driven by the universality of multimedia applications. In our research, we wish to derive a success formula for the enterprising local firm striving for globalizationl based on an in-depth analysis of a firm which has already attained such internationally renowned status, Creative Technology Ltd.