Marketing of the performing arts : a local perspective.

Marketing of the performing arts : a local perspective.

Our group is inspired to examine the local performing arts industry as we feel that insufficient research is being carried out in this area. In this study, we seek to analyze the performing arts scene in Singapore. Our objective is to gain an insight into consumer’s needs and wants with respect to t...

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Main Authors: Cheok, Sharon Eu Kim., Tan, Kai Ming., Nor Jehan Raseede.
Other Authors: Bauer, Linda Claire
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing
Online Access:http://hdl.handle.net/10356/10768
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10768
record_format dspace
spelling sg-ntu-dr.10356-107682023-05-19T05:44:58Z Marketing of the performing arts : a local perspective. Cheok, Sharon Eu Kim. Tan, Kai Ming. Nor Jehan Raseede. Bauer, Linda Claire Nanyang Business School DRNTU::Business::Marketing Our group is inspired to examine the local performing arts industry as we feel that insufficient research is being carried out in this area. In this study, we seek to analyze the performing arts scene in Singapore. Our objective is to gain an insight into consumer’s needs and wants with respect to the performing arts. Interviews conducted with major art organizations allowed us to better understand their trade and what they are providing within constraints. 2008-09-24T07:47:19Z 2008-09-24T07:47:19Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10768 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing
spellingShingle DRNTU::Business::Marketing
Cheok, Sharon Eu Kim.
Tan, Kai Ming.
Nor Jehan Raseede.
Marketing of the performing arts : a local perspective.
description Our group is inspired to examine the local performing arts industry as we feel that insufficient research is being carried out in this area. In this study, we seek to analyze the performing arts scene in Singapore. Our objective is to gain an insight into consumer’s needs and wants with respect to the performing arts. Interviews conducted with major art organizations allowed us to better understand their trade and what they are providing within constraints.
author2 Bauer, Linda Claire
author_facet Bauer, Linda Claire
Cheok, Sharon Eu Kim.
Tan, Kai Ming.
Nor Jehan Raseede.
format Final Year Project
author Cheok, Sharon Eu Kim.
Tan, Kai Ming.
Nor Jehan Raseede.
author_sort Cheok, Sharon Eu Kim.
title Marketing of the performing arts : a local perspective.
title_short Marketing of the performing arts : a local perspective.
title_full Marketing of the performing arts : a local perspective.
title_fullStr Marketing of the performing arts : a local perspective.
title_full_unstemmed Marketing of the performing arts : a local perspective.
title_sort marketing of the performing arts : a local perspective.
publishDate 2008
url http://hdl.handle.net/10356/10768
_version_ 1770565098100752384

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