Marketing of the performing arts : a local perspective.

• Main Authors: Cheok, Sharon Eu Kim., Tan, Kai Ming., Nor Jehan Raseede.
• Other Authors: Bauer, Linda Claire
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/10768
• Institution: Nanyang Technological University

Our group is inspired to examine the local performing arts industry as we feel that insufficient research is being carried out in this area. In this study, we seek to analyze the performing arts scene in Singapore. Our objective is to gain an insight into consumer’s needs and wants with respect to t...