Marketing of the performing arts : a local perspective.

• المؤلفون الرئيسيون: Cheok, Sharon Eu Kim., Tan, Kai Ming., Nor Jehan Raseede.
• مؤلفون آخرون: Bauer, Linda Claire
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10768

Our group is inspired to examine the local performing arts industry as we feel that insufficient research is being carried out in this area. In this study, we seek to analyze the performing arts scene in Singapore. Our objective is to gain an insight into consumer’s needs and wants with respect to t...