Attitudes of NTU undergraduates toward classical music.

• Main Authors: Chua, Lee Pia., Eu, Siew Mun., Lim, Sharon.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::General::Social aspects
• Online Access: http://hdl.handle.net/10356/10769
• Institution: Nanyang Technological University

Our applied research projects attempts to find out the NTU undergraduates’ attitudes toward classical music. The information generated from the analysis of the survey data would be used to formulate marketing strategies targeted at the tertiary students segment. From our study, we will have better i...