Attitudes of NTU undergraduates toward classical music.

Our applied research projects attempts to find out the NTU undergraduates’ attitudes toward classical music. The information generated from the analysis of the survey data would be used to formulate marketing strategies targeted at the tertiary students segment. From our study, we will have better i...

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Bibliographic Details
Main Authors:	Chua, Lee Pia., Eu, Siew Mun., Lim, Sharon.
Other Authors:	Nanyang Business School
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::General::Social aspects
Online Access:	http://hdl.handle.net/10356/10769
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10769
record_format	dspace
spelling	sg-ntu-dr.10356-107692023-05-19T05:41:38Z Attitudes of NTU undergraduates toward classical music. Chua, Lee Pia. Eu, Siew Mun. Lim, Sharon. Nanyang Business School DRNTU::Business::General::Social aspects Our applied research projects attempts to find out the NTU undergraduates’ attitudes toward classical music. The information generated from the analysis of the survey data would be used to formulate marketing strategies targeted at the tertiary students segment. From our study, we will have better insights on the NTU undergraduates’ attitude and appropriate strategies can be drawn up to influence their negative attitudes toward classical music. 2008-09-24T07:47:20Z 2008-09-24T07:47:20Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10769 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::General::Social aspects
spellingShingle	DRNTU::Business::General::Social aspects Chua, Lee Pia. Eu, Siew Mun. Lim, Sharon. Attitudes of NTU undergraduates toward classical music.
description	Our applied research projects attempts to find out the NTU undergraduates’ attitudes toward classical music. The information generated from the analysis of the survey data would be used to formulate marketing strategies targeted at the tertiary students segment. From our study, we will have better insights on the NTU undergraduates’ attitude and appropriate strategies can be drawn up to influence their negative attitudes toward classical music.
author2	Nanyang Business School
author_facet	Nanyang Business School Chua, Lee Pia. Eu, Siew Mun. Lim, Sharon.
format	Final Year Project
author	Chua, Lee Pia. Eu, Siew Mun. Lim, Sharon.
author_sort	Chua, Lee Pia.
title	Attitudes of NTU undergraduates toward classical music.
title_short	Attitudes of NTU undergraduates toward classical music.
title_full	Attitudes of NTU undergraduates toward classical music.
title_fullStr	Attitudes of NTU undergraduates toward classical music.
title_full_unstemmed	Attitudes of NTU undergraduates toward classical music.
title_sort	attitudes of ntu undergraduates toward classical music.
publishDate	2008
url	http://hdl.handle.net/10356/10769
_version_	1770564108693798912

Attitudes of NTU undergraduates toward classical music.

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