A study of effect sizes in consumer behaviour experiments.

A study of effect sizes in consumer behaviour experiments.

An investigation was undertaken to empirically document effect sizes, which describes the magnitude or strength of a relationship among two or more variables, in consumer behaviour experiments reported in marketing journals from the period 1985 to 1995. Using omega-wquared, Pearson's r and Coh...

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Main Authors: Lim, Karen Twan Soong., Tan, Christabel Mei Shan., Wooi, Eddie Kong Beng.
Other Authors: Loi, Soh Loi
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/10776
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10776
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spelling sg-ntu-dr.10356-107762023-05-19T05:41:38Z A study of effect sizes in consumer behaviour experiments. Lim, Karen Twan Soong. Tan, Christabel Mei Shan. Wooi, Eddie Kong Beng. Loi, Soh Loi Nanyang Business School DRNTU::Business::Marketing::Consumer behavior An investigation was undertaken to empirically document effect sizes, which describes the magnitude or strength of a relationship among two or more variables, in consumer behaviour experiments reported in marketing journals from the period 1985 to 1995. Using omega-wquared, Pearson's r and Cohen's d as measures of effect size, the results of 269 experiments, yeilding a total of 1,399 experimental effects, were analysed for their proportion of explained variance. 2008-09-24T07:47:24Z 2008-09-24T07:47:24Z 1998 1998 Final Year Project (FYP) http://hdl.handle.net/10356/10776 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Lim, Karen Twan Soong.
Tan, Christabel Mei Shan.
Wooi, Eddie Kong Beng.
A study of effect sizes in consumer behaviour experiments.
description An investigation was undertaken to empirically document effect sizes, which describes the magnitude or strength of a relationship among two or more variables, in consumer behaviour experiments reported in marketing journals from the period 1985 to 1995. Using omega-wquared, Pearson's r and Cohen's d as measures of effect size, the results of 269 experiments, yeilding a total of 1,399 experimental effects, were analysed for their proportion of explained variance.
author2 Loi, Soh Loi
author_facet Loi, Soh Loi
Lim, Karen Twan Soong.
Tan, Christabel Mei Shan.
Wooi, Eddie Kong Beng.
format Final Year Project
author Lim, Karen Twan Soong.
Tan, Christabel Mei Shan.
Wooi, Eddie Kong Beng.
author_sort Lim, Karen Twan Soong.
title A study of effect sizes in consumer behaviour experiments.
title_short A study of effect sizes in consumer behaviour experiments.
title_full A study of effect sizes in consumer behaviour experiments.
title_fullStr A study of effect sizes in consumer behaviour experiments.
title_full_unstemmed A study of effect sizes in consumer behaviour experiments.
title_sort study of effect sizes in consumer behaviour experiments.
publishDate 2008
url http://hdl.handle.net/10356/10776
_version_ 1770565098583097344

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