A study of effect sizes in consumer behaviour experiments.

• Main Authors: Lim, Karen Twan Soong., Tan, Christabel Mei Shan., Wooi, Eddie Kong Beng.
• Other Authors: Loi, Soh Loi
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/10776
• Institution: Nanyang Technological University

An investigation was undertaken to empirically document effect sizes, which describes the magnitude or strength of a relationship among two or more variables, in consumer behaviour experiments reported in marketing journals from the period 1985 to 1995. Using omega-wquared, Pearson's r and Coh...