Marina Country Club & Resorts "Live it up!".

Marina Country Club & Resorts "Live it up!".

This final year project features Marina Country Club & Resorts (MCC) as the client. As MCC aims to revamp its image, which was tarnished by its history of bad press due to debts incurred by its previous management, this project aims to nullify this ill reputation and to position the club to suit...

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Main Authors: Lim, Simon., Chan, Samantha., Zheng, Isabel., Tan, Esther.
Other Authors: Choi, Alfred Siu Kay
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication
Online Access:http://hdl.handle.net/10356/1084
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-1084
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spelling sg-ntu-dr.10356-10842019-12-10T14:41:57Z Marina Country Club & Resorts "Live it up!". Lim, Simon. Chan, Samantha. Zheng, Isabel. Tan, Esther. Choi, Alfred Siu Kay Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication This final year project features Marina Country Club & Resorts (MCC) as the client. As MCC aims to revamp its image, which was tarnished by its history of bad press due to debts incurred by its previous management, this project aims to nullify this ill reputation and to position the club to suit its target audience. This is done to establish a niche of its own as a country club with unique marina facilities. Bachelor of Communication Studies 2008-09-10T07:14:15Z 2008-09-10T07:14:15Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/1084 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Communication::Promotional communication
spellingShingle DRNTU::Social sciences::Communication::Promotional communication
Lim, Simon.
Chan, Samantha.
Zheng, Isabel.
Tan, Esther.
Marina Country Club & Resorts "Live it up!".
description This final year project features Marina Country Club & Resorts (MCC) as the client. As MCC aims to revamp its image, which was tarnished by its history of bad press due to debts incurred by its previous management, this project aims to nullify this ill reputation and to position the club to suit its target audience. This is done to establish a niche of its own as a country club with unique marina facilities.
author2 Choi, Alfred Siu Kay
author_facet Choi, Alfred Siu Kay
Lim, Simon.
Chan, Samantha.
Zheng, Isabel.
Tan, Esther.
format Final Year Project
author Lim, Simon.
Chan, Samantha.
Zheng, Isabel.
Tan, Esther.
author_sort Lim, Simon.
title Marina Country Club & Resorts "Live it up!".
title_short Marina Country Club & Resorts "Live it up!".
title_full Marina Country Club & Resorts "Live it up!".
title_fullStr Marina Country Club & Resorts "Live it up!".
title_full_unstemmed Marina Country Club & Resorts "Live it up!".
title_sort marina country club & resorts "live it up!".
publishDate 2008
url http://hdl.handle.net/10356/1084
_version_ 1681042928091267072

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