Marina Country Club & Resorts "Live it up!".

• Main Authors: Lim, Simon., Chan, Samantha., Zheng, Isabel., Tan, Esther.
• Other Authors: Choi, Alfred Siu Kay
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication
• Online Access: http://hdl.handle.net/10356/1084
• Institution: Nanyang Technological University

This final year project features Marina Country Club & Resorts (MCC) as the client. As MCC aims to revamp its image, which was tarnished by its history of bad press due to debts incurred by its previous management, this project aims to nullify this ill reputation and to position the club to suit...