Exploratory study of the impact of imagery advertising on product choice.

Exploratory study of the impact of imagery advertising on product choice.

This project examines Singaporean consumers' response to advertisements featuring models of different nationalities, i.e. a Chinese versus foreign model. In addition, the study seeks to find out if there is any significant difference in the evaluations of advertisements by Chinese and non-Chine...

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Bibliographic Details
Main Authors: Chew, Wendy Soon Eng., Goh, Yee Min., Heok, Kassie Kah Lye.
Other Authors: Low, Peter Issac Siow Siam
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/10847
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10847
record_format dspace
spelling sg-ntu-dr.10356-108472023-05-19T06:24:06Z Exploratory study of the impact of imagery advertising on product choice. Chew, Wendy Soon Eng. Goh, Yee Min. Heok, Kassie Kah Lye. Low, Peter Issac Siow Siam Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This project examines Singaporean consumers' response to advertisements featuring models of different nationalities, i.e. a Chinese versus foreign model. In addition, the study seeks to find out if there is any significant difference in the evaluations of advertisements by Chinese and non-Chinese Singaporeans. The exploratory study was undertaken, as there were not many local studies done in this area of research. 2008-09-24T07:48:14Z 2008-09-24T07:48:14Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10847 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Chew, Wendy Soon Eng.
Goh, Yee Min.
Heok, Kassie Kah Lye.
Exploratory study of the impact of imagery advertising on product choice.
description This project examines Singaporean consumers' response to advertisements featuring models of different nationalities, i.e. a Chinese versus foreign model. In addition, the study seeks to find out if there is any significant difference in the evaluations of advertisements by Chinese and non-Chinese Singaporeans. The exploratory study was undertaken, as there were not many local studies done in this area of research.
author2 Low, Peter Issac Siow Siam
author_facet Low, Peter Issac Siow Siam
Chew, Wendy Soon Eng.
Goh, Yee Min.
Heok, Kassie Kah Lye.
format Final Year Project
author Chew, Wendy Soon Eng.
Goh, Yee Min.
Heok, Kassie Kah Lye.
author_sort Chew, Wendy Soon Eng.
title Exploratory study of the impact of imagery advertising on product choice.
title_short Exploratory study of the impact of imagery advertising on product choice.
title_full Exploratory study of the impact of imagery advertising on product choice.
title_fullStr Exploratory study of the impact of imagery advertising on product choice.
title_full_unstemmed Exploratory study of the impact of imagery advertising on product choice.
title_sort exploratory study of the impact of imagery advertising on product choice.
publishDate 2008
url http://hdl.handle.net/10356/10847
_version_ 1770565749833728000

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