Exploratory study of the impact of imagery advertising on product choice.
This project examines Singaporean consumers' response to advertisements featuring models of different nationalities, i.e. a Chinese versus foreign model. In addition, the study seeks to find out if there is any significant difference in the evaluations of advertisements by Chinese and non-Chine...
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| 格式: | Final Year Project |
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2008
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| 在線閱讀: | http://hdl.handle.net/10356/10847 |
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| 機構: | Nanyang Technological University |
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sg-ntu-dr.10356-108472023-05-19T06:24:06Z Exploratory study of the impact of imagery advertising on product choice. Chew, Wendy Soon Eng. Goh, Yee Min. Heok, Kassie Kah Lye. Low, Peter Issac Siow Siam Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This project examines Singaporean consumers' response to advertisements featuring models of different nationalities, i.e. a Chinese versus foreign model. In addition, the study seeks to find out if there is any significant difference in the evaluations of advertisements by Chinese and non-Chinese Singaporeans. The exploratory study was undertaken, as there were not many local studies done in this area of research. 2008-09-24T07:48:14Z 2008-09-24T07:48:14Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10847 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing::Consumer behavior |
| spellingShingle |
DRNTU::Business::Marketing::Consumer behavior Chew, Wendy Soon Eng. Goh, Yee Min. Heok, Kassie Kah Lye. Exploratory study of the impact of imagery advertising on product choice. |
| description |
This project examines Singaporean consumers' response to advertisements featuring models of different nationalities, i.e. a Chinese versus foreign model. In addition, the study seeks to find out if there is any significant difference in the evaluations of advertisements by Chinese and non-Chinese Singaporeans. The exploratory study was undertaken, as there were not many local studies done in this area of research. |
| author2 |
Low, Peter Issac Siow Siam |
| author_facet |
Low, Peter Issac Siow Siam Chew, Wendy Soon Eng. Goh, Yee Min. Heok, Kassie Kah Lye. |
| format |
Final Year Project |
| author |
Chew, Wendy Soon Eng. Goh, Yee Min. Heok, Kassie Kah Lye. |
| author_sort |
Chew, Wendy Soon Eng. |
| title |
Exploratory study of the impact of imagery advertising on product choice. |
| title_short |
Exploratory study of the impact of imagery advertising on product choice. |
| title_full |
Exploratory study of the impact of imagery advertising on product choice. |
| title_fullStr |
Exploratory study of the impact of imagery advertising on product choice. |
| title_full_unstemmed |
Exploratory study of the impact of imagery advertising on product choice. |
| title_sort |
exploratory study of the impact of imagery advertising on product choice. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/10847 |
| _version_ |
1770565749833728000 |