Exploratory study of cafes in Singapore.

Exploratory study of cafes in Singapore.

This report conducts a study on the attributes that affect consumers’ choice of café. These attributes would be used to measure customer satisfaction. We hope to gain insights on the performance of the more popular cafes in Singapore in fulfilling customer needs. We attempt to rank these cafes on th...

Full description

Saved in:
Bibliographic Details
Main Authors: Huzaimah Pakari., Martini Wanhar., Mehmutha Beevi Kutus.
Other Authors: Low, Peter Issac Siow Siam
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business
Online Access:http://hdl.handle.net/10356/10848
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
id sg-ntu-dr.10356-10848
record_format dspace
spelling sg-ntu-dr.10356-108482023-05-19T06:09:03Z Exploratory study of cafes in Singapore. Huzaimah Pakari. Martini Wanhar. Mehmutha Beevi Kutus. Low, Peter Issac Siow Siam Nanyang Business School DRNTU::Business This report conducts a study on the attributes that affect consumers’ choice of café. These attributes would be used to measure customer satisfaction. We hope to gain insights on the performance of the more popular cafes in Singapore in fulfilling customer needs. We attempt to rank these cafes on the basis of the data we collected from our research. Interviews with management of cafes and focus groups were conducted. We conducted two surveys to obtain the necessary data for this study. 2008-09-24T07:48:14Z 2008-09-24T07:48:14Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10848 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business
spellingShingle DRNTU::Business
Huzaimah Pakari.
Martini Wanhar.
Mehmutha Beevi Kutus.
Exploratory study of cafes in Singapore.
description This report conducts a study on the attributes that affect consumers’ choice of café. These attributes would be used to measure customer satisfaction. We hope to gain insights on the performance of the more popular cafes in Singapore in fulfilling customer needs. We attempt to rank these cafes on the basis of the data we collected from our research. Interviews with management of cafes and focus groups were conducted. We conducted two surveys to obtain the necessary data for this study.
author2 Low, Peter Issac Siow Siam
author_facet Low, Peter Issac Siow Siam
Huzaimah Pakari.
Martini Wanhar.
Mehmutha Beevi Kutus.
format Final Year Project
author Huzaimah Pakari.
Martini Wanhar.
Mehmutha Beevi Kutus.
author_sort Huzaimah Pakari.
title Exploratory study of cafes in Singapore.
title_short Exploratory study of cafes in Singapore.
title_full Exploratory study of cafes in Singapore.
title_fullStr Exploratory study of cafes in Singapore.
title_full_unstemmed Exploratory study of cafes in Singapore.
title_sort exploratory study of cafes in singapore.
publishDate 2008
url http://hdl.handle.net/10356/10848
_version_ 1770565572634869760

Similar Items