Exploratory study of cafes in Singapore.

• Main Authors: Huzaimah Pakari., Martini Wanhar., Mehmutha Beevi Kutus.
• Other Authors: Low, Peter Issac Siow Siam
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/10848
• Institution: Nanyang Technological University

This report conducts a study on the attributes that affect consumers’ choice of café. These attributes would be used to measure customer satisfaction. We hope to gain insights on the performance of the more popular cafes in Singapore in fulfilling customer needs. We attempt to rank these cafes on th...