Bank switching behaviour of local graduates in Singapore

• Main Authors: Lim, Susan, Neo, Mei Hwee, Tan, Kar Leng
• Other Authors: Gerrard, Philip
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::General::Social aspects
• Online Access: http://hdl.handle.net/10356/10850
• Institution: Nanyang Technological University

The research sought to establish the extent to which local graduates aged 22 to 36 had switched their main/sole bank since graduating and the reasons which led to their decision to switch banks. The research also attempted to distinguish graduate switchers from non-switchers, using a range of demog...