Bank switching behaviour of local graduates in Singapore

Bank switching behaviour of local graduates in Singapore

The research sought to establish the extent to which local graduates aged 22 to 36 had switched their main/sole bank since graduating and the reasons which led to their decision to switch banks. The research also attempted to distinguish graduate switchers from non-switchers, using a range of demog...

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Main Authors: Lim, Susan, Neo, Mei Hwee, Tan, Kar Leng
Other Authors: Gerrard, Philip
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::General::Social aspects
Online Access:http://hdl.handle.net/10356/10850
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10850
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spelling sg-ntu-dr.10356-108502023-05-19T05:44:56Z Bank switching behaviour of local graduates in Singapore Lim, Susan Neo, Mei Hwee Tan, Kar Leng Gerrard, Philip Nanyang Business School DRNTU::Business::General::Social aspects The research sought to establish the extent to which local graduates aged 22 to 36 had switched their main/sole bank since graduating and the reasons which led to their decision to switch banks. The research also attempted to distinguish graduate switchers from non-switchers, using a range of demographics and psychographics characteristics. 2008-09-24T07:48:16Z 2008-09-24T07:48:16Z 1998 1998 Final Year Project (FYP) http://hdl.handle.net/10356/10850 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::General::Social aspects
spellingShingle DRNTU::Business::General::Social aspects
Lim, Susan
Neo, Mei Hwee
Tan, Kar Leng
Bank switching behaviour of local graduates in Singapore
description The research sought to establish the extent to which local graduates aged 22 to 36 had switched their main/sole bank since graduating and the reasons which led to their decision to switch banks. The research also attempted to distinguish graduate switchers from non-switchers, using a range of demographics and psychographics characteristics.
author2 Gerrard, Philip
author_facet Gerrard, Philip
Lim, Susan
Neo, Mei Hwee
Tan, Kar Leng
format Final Year Project
author Lim, Susan
Neo, Mei Hwee
Tan, Kar Leng
author_sort Lim, Susan
title Bank switching behaviour of local graduates in Singapore
title_short Bank switching behaviour of local graduates in Singapore
title_full Bank switching behaviour of local graduates in Singapore
title_fullStr Bank switching behaviour of local graduates in Singapore
title_full_unstemmed Bank switching behaviour of local graduates in Singapore
title_sort bank switching behaviour of local graduates in singapore
publishDate 2008
url http://hdl.handle.net/10356/10850
_version_ 1770563983217000448

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