Life insurance companies : analysis of policyholders' perception and financial benefits.
This research project aims to find out which insurer is perceived by policyholders to be the “best insurance company”, the most important attribute(s) that an insurer should have and the most influential channel(s) of communication that affect(s) policyholder’s perception. In addition, we also try t...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10880 |
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| Institution: | Nanyang Technological University |
| Summary: | This research project aims to find out which insurer is perceived by policyholders to be the “best insurance company”, the most important attribute(s) that an insurer should have and the most influential channel(s) of communication that affect(s) policyholder’s perception. In addition, we also try to identify the insurer that offers the highest financial benefits. |
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