Life insurance companies : analysis of policyholders' perception and financial benefits.

Life insurance companies : analysis of policyholders' perception and financial benefits.

This research project aims to find out which insurer is perceived by policyholders to be the “best insurance company”, the most important attribute(s) that an insurer should have and the most influential channel(s) of communication that affect(s) policyholder’s perception. In addition, we also try t...

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Main Authors: Lee, Choon Li., Lim, Ming Boo., Low, Aileen Kah Eng.
Other Authors: Lian, Robert Keng Heong
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Finance::Insurance companies
Online Access:http://hdl.handle.net/10356/10880
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10880
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spelling sg-ntu-dr.10356-108802023-05-19T03:30:07Z Life insurance companies : analysis of policyholders' perception and financial benefits. Lee, Choon Li. Lim, Ming Boo. Low, Aileen Kah Eng. Lian, Robert Keng Heong Nanyang Business School DRNTU::Business::Finance::Insurance companies This research project aims to find out which insurer is perceived by policyholders to be the “best insurance company”, the most important attribute(s) that an insurer should have and the most influential channel(s) of communication that affect(s) policyholder’s perception. In addition, we also try to identify the insurer that offers the highest financial benefits. 2008-09-24T07:48:36Z 2008-09-24T07:48:36Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10880 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Finance::Insurance companies
spellingShingle DRNTU::Business::Finance::Insurance companies
Lee, Choon Li.
Lim, Ming Boo.
Low, Aileen Kah Eng.
Life insurance companies : analysis of policyholders' perception and financial benefits.
description This research project aims to find out which insurer is perceived by policyholders to be the “best insurance company”, the most important attribute(s) that an insurer should have and the most influential channel(s) of communication that affect(s) policyholder’s perception. In addition, we also try to identify the insurer that offers the highest financial benefits.
author2 Lian, Robert Keng Heong
author_facet Lian, Robert Keng Heong
Lee, Choon Li.
Lim, Ming Boo.
Low, Aileen Kah Eng.
format Final Year Project
author Lee, Choon Li.
Lim, Ming Boo.
Low, Aileen Kah Eng.
author_sort Lee, Choon Li.
title Life insurance companies : analysis of policyholders' perception and financial benefits.
title_short Life insurance companies : analysis of policyholders' perception and financial benefits.
title_full Life insurance companies : analysis of policyholders' perception and financial benefits.
title_fullStr Life insurance companies : analysis of policyholders' perception and financial benefits.
title_full_unstemmed Life insurance companies : analysis of policyholders' perception and financial benefits.
title_sort life insurance companies : analysis of policyholders' perception and financial benefits.
publishDate 2008
url http://hdl.handle.net/10356/10880
_version_ 1770565713587601408

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