Life insurance companies : analysis of policyholders' perception and financial benefits.

• المؤلفون الرئيسيون: Lee, Choon Li., Lim, Ming Boo., Low, Aileen Kah Eng.
• مؤلفون آخرون: Lian, Robert Keng Heong
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Finance::Insurance companies
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10880

This research project aims to find out which insurer is perceived by policyholders to be the “best insurance company”, the most important attribute(s) that an insurer should have and the most influential channel(s) of communication that affect(s) policyholder’s perception. In addition, we also try t...