Profile of wine drinkers in Singapore.

• Main Authors: Tan, Gary Ting Wei., Teo, Swee Leng., Lee, Jee Choon.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/10946
• Institution: Nanyang Technological University

The purpose of this research study is to study the characteristics of Singaporean wine drinkers. The objectives are to analyze these characteristics. The survey was conducted with wine drinkers in November and December of 1998 at supermarkets, bottle shops, wine bars and a restaurant, using a questi...