Strategic business alliances

The motivation of the study springs from three major findings in our literature review, which shed light on the increasingly popular business form - strategic alliances. They are, namely, the trends in today's business front, the intensifying global competition and finally, the government'...

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Bibliographic Details
Main Authors: Ang, Tien Chuan, Chiew, Shang Hui, Choo, Teck Loong
Other Authors: Low, Valerie Chuen-Chuen
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10963
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Institution: Nanyang Technological University
Description
Summary:The motivation of the study springs from three major findings in our literature review, which shed light on the increasingly popular business form - strategic alliances. They are, namely, the trends in today's business front, the intensifying global competition and finally, the government's advocation for forging alliances.