Assessment of the marketing mix of Singapore tourist attractions in face of the financial crisis.

Our primary objective is to assess the new marketing mix of Singapore leisure attractions, and we intend to do so by focusing on the actions of two attractions, the Singapore Zoological Gardens and the Night Safari. We aim to gauge the effectiveness of the new marketing mix adopted by the two attrac...

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Bibliographic Details
Main Authors:	Lim, Joshua Ming., Teh, Chai Siang., Yew, Hui Ling.
Other Authors:	Nanyang Business School
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/11003
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-11003
record_format	dspace
spelling	sg-ntu-dr.10356-110032023-05-19T05:44:55Z Assessment of the marketing mix of Singapore tourist attractions in face of the financial crisis. Lim, Joshua Ming. Teh, Chai Siang. Yew, Hui Ling. Nanyang Business School DRNTU::Business::Marketing Our primary objective is to assess the new marketing mix of Singapore leisure attractions, and we intend to do so by focusing on the actions of two attractions, the Singapore Zoological Gardens and the Night Safari. We aim to gauge the effectiveness of the new marketing mix adopted by the two attractions using published statistics, personal interviews, group observations and results from questionnaire surveys. 2008-09-24T07:49:55Z 2008-09-24T07:49:55Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/11003 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing
spellingShingle	DRNTU::Business::Marketing Lim, Joshua Ming. Teh, Chai Siang. Yew, Hui Ling. Assessment of the marketing mix of Singapore tourist attractions in face of the financial crisis.
description	Our primary objective is to assess the new marketing mix of Singapore leisure attractions, and we intend to do so by focusing on the actions of two attractions, the Singapore Zoological Gardens and the Night Safari. We aim to gauge the effectiveness of the new marketing mix adopted by the two attractions using published statistics, personal interviews, group observations and results from questionnaire surveys.
author2	Nanyang Business School
author_facet	Nanyang Business School Lim, Joshua Ming. Teh, Chai Siang. Yew, Hui Ling.
format	Final Year Project
author	Lim, Joshua Ming. Teh, Chai Siang. Yew, Hui Ling.
author_sort	Lim, Joshua Ming.
title	Assessment of the marketing mix of Singapore tourist attractions in face of the financial crisis.
title_short	Assessment of the marketing mix of Singapore tourist attractions in face of the financial crisis.
title_full	Assessment of the marketing mix of Singapore tourist attractions in face of the financial crisis.
title_fullStr	Assessment of the marketing mix of Singapore tourist attractions in face of the financial crisis.
title_full_unstemmed	Assessment of the marketing mix of Singapore tourist attractions in face of the financial crisis.
title_sort	assessment of the marketing mix of singapore tourist attractions in face of the financial crisis.
publishDate	2008
url	http://hdl.handle.net/10356/11003
_version_	1770564597667856384

Assessment of the marketing mix of Singapore tourist attractions in face of the financial crisis.

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