A study on the use of online social media marketing in tourist attractions

• Main Authors: Ang, Xian Hui, Wu, Jianhao, Lee, Daniel Wen Di
• Other Authors: Gerard Dionicio Gonzales
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/44316
• Institution: Nanyang Technological University

The immense growth of the Internet’s use globally has led to the development of online platforms, with online social media sites, in particular, earning great attention in recent years. This report investigates the influences of online social media on the tourism industry, specifically the attractio...