Influence of reference group on product and brand purchase decisions.

Influence of reference group on product and brand purchase decisions.

This study replicates Bearden and Etzel(1982) in the Singapore context with the objective of investigating Singaporeans' product and brand purchase decisions based on the interrelationships between two forms of product. conspicuousness and three types of reference group influence.

Saved in:
Bibliographic Details
Main Authors: Leong, Mei Mei., Lim, Wendy., Ng, Sheau Yen.
Other Authors: Piron, Francis Maurice Valery
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/11093
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
id sg-ntu-dr.10356-11093
record_format dspace
spelling sg-ntu-dr.10356-110932023-05-19T05:41:34Z Influence of reference group on product and brand purchase decisions. Leong, Mei Mei. Lim, Wendy. Ng, Sheau Yen. Piron, Francis Maurice Valery Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This study replicates Bearden and Etzel(1982) in the Singapore context with the objective of investigating Singaporeans' product and brand purchase decisions based on the interrelationships between two forms of product. conspicuousness and three types of reference group influence. 2008-09-24T07:51:11Z 2008-09-24T07:51:11Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/11093 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Leong, Mei Mei.
Lim, Wendy.
Ng, Sheau Yen.
Influence of reference group on product and brand purchase decisions.
description This study replicates Bearden and Etzel(1982) in the Singapore context with the objective of investigating Singaporeans' product and brand purchase decisions based on the interrelationships between two forms of product. conspicuousness and three types of reference group influence.
author2 Piron, Francis Maurice Valery
author_facet Piron, Francis Maurice Valery
Leong, Mei Mei.
Lim, Wendy.
Ng, Sheau Yen.
format Final Year Project
author Leong, Mei Mei.
Lim, Wendy.
Ng, Sheau Yen.
author_sort Leong, Mei Mei.
title Influence of reference group on product and brand purchase decisions.
title_short Influence of reference group on product and brand purchase decisions.
title_full Influence of reference group on product and brand purchase decisions.
title_fullStr Influence of reference group on product and brand purchase decisions.
title_full_unstemmed Influence of reference group on product and brand purchase decisions.
title_sort influence of reference group on product and brand purchase decisions.
publishDate 2008
url http://hdl.handle.net/10356/11093
_version_ 1770564710317424640

Similar Items