Role of trust in business-to-business electronic commerce.
The objective of this study is to examine the role that trust plays and the extent to which it drives business-to-business e-commerce participation. Trading partner trust and electronic trust are examined as the independent variables of participation.
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11103 |
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| Institution: | Nanyang Technological University |