Role of trust in business-to-business electronic commerce.

The objective of this study is to examine the role that trust plays and the extent to which it drives business-to-business e-commerce participation. Trading partner trust and electronic trust are examined as the independent variables of participation.

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Bibliographic Details
Main Authors: Tee, Chin Ee., Yeow, Bennett Hoong Whye.
Other Authors: Tung, Lai Lai
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11103
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Institution: Nanyang Technological University
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