Role of trust in business-to-business electronic commerce.

• Main Authors: Tee, Chin Ee., Yeow, Bennett Hoong Whye.
• 其他作者: Tung, Lai Lai
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Information technology::Electronic commerce
• 在線閱讀: http://hdl.handle.net/10356/11103

The objective of this study is to examine the role that trust plays and the extent to which it drives business-to-business e-commerce participation. Trading partner trust and electronic trust are examined as the independent variables of participation.