Standardisation in international franchising.
The project examines the extent of standardisation using a highly standardised market entry, franchising. It investigates the impact of market considerations,namely target market, competition and environmental factors have on the level of standardisation of the marketing mix and its components.
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| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project |
| 出版: |
2008
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/11126 |
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| 機構: | Nanyang Technological University |