Standardisation in international franchising.

The project examines the extent of standardisation using a highly standardised market entry, franchising. It investigates the impact of market considerations,namely target market, competition and environmental factors have on the level of standardisation of the marketing mix and its components.

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Bibliographic Details
Main Authors:	Koh, Daphne Mui Kiang., Ng, Rina Hui Ling., Cheong, Yi Ling.
Other Authors:	McGovern, Ian
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::International business::Retail::Franchises
Online Access:	http://hdl.handle.net/10356/11126
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-11126
record_format	dspace
spelling	sg-ntu-dr.10356-111262023-05-19T06:09:03Z Standardisation in international franchising. Koh, Daphne Mui Kiang. Ng, Rina Hui Ling. Cheong, Yi Ling. McGovern, Ian Nanyang Business School DRNTU::Business::International business::Retail::Franchises The project examines the extent of standardisation using a highly standardised market entry, franchising. It investigates the impact of market considerations,namely target market, competition and environmental factors have on the level of standardisation of the marketing mix and its components. 2008-09-24T07:51:30Z 2008-09-24T07:51:30Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/11126 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::International business::Retail::Franchises
spellingShingle	DRNTU::Business::International business::Retail::Franchises Koh, Daphne Mui Kiang. Ng, Rina Hui Ling. Cheong, Yi Ling. Standardisation in international franchising.
description	The project examines the extent of standardisation using a highly standardised market entry, franchising. It investigates the impact of market considerations,namely target market, competition and environmental factors have on the level of standardisation of the marketing mix and its components.
author2	McGovern, Ian
author_facet	McGovern, Ian Koh, Daphne Mui Kiang. Ng, Rina Hui Ling. Cheong, Yi Ling.
format	Final Year Project
author	Koh, Daphne Mui Kiang. Ng, Rina Hui Ling. Cheong, Yi Ling.
author_sort	Koh, Daphne Mui Kiang.
title	Standardisation in international franchising.
title_short	Standardisation in international franchising.
title_full	Standardisation in international franchising.
title_fullStr	Standardisation in international franchising.
title_full_unstemmed	Standardisation in international franchising.
title_sort	standardisation in international franchising.
publishDate	2008
url	http://hdl.handle.net/10356/11126
_version_	1770566406094454784

Standardisation in international franchising.

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