Mobile services industry in Singapore : a new entrant's perspective.

As Singapore continues to liberalize its info-communication industry, new entrants such as StarHub has to position its business units strategically to compete in the dynamic environment. In identifying the changes in perception and behavior, the Mobile Service Providers are not only able to understa...

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Bibliographic Details
Main Authors: Chan, Yun Ying., Lau, Hoi Lam., Tan, Chern Chee.
Other Authors: Wan, Chew Yoong
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11137
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Institution: Nanyang Technological University
Description
Summary:As Singapore continues to liberalize its info-communication industry, new entrants such as StarHub has to position its business units strategically to compete in the dynamic environment. In identifying the changes in perception and behavior, the Mobile Service Providers are not only able to understand their products but their customers better too.