Mobile services industry in Singapore : a new entrant's perspective.

As Singapore continues to liberalize its info-communication industry, new entrants such as StarHub has to position its business units strategically to compete in the dynamic environment. In identifying the changes in perception and behavior, the Mobile Service Providers are not only able to understa...

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Main Authors: Chan, Yun Ying., Lau, Hoi Lam., Tan, Chern Chee.
Other Authors: Wan, Chew Yoong
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11137
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-11137
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spelling sg-ntu-dr.10356-111372023-05-19T05:44:56Z Mobile services industry in Singapore : a new entrant's perspective. Chan, Yun Ying. Lau, Hoi Lam. Tan, Chern Chee. Wan, Chew Yoong Nanyang Business School DRNTU::Business::Industries and labor DRNTU::Business::Information technology::Mobile commerce As Singapore continues to liberalize its info-communication industry, new entrants such as StarHub has to position its business units strategically to compete in the dynamic environment. In identifying the changes in perception and behavior, the Mobile Service Providers are not only able to understand their products but their customers better too. 2008-09-24T07:51:37Z 2008-09-24T07:51:37Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/11137 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Industries and labor
DRNTU::Business::Information technology::Mobile commerce
spellingShingle DRNTU::Business::Industries and labor
DRNTU::Business::Information technology::Mobile commerce
Chan, Yun Ying.
Lau, Hoi Lam.
Tan, Chern Chee.
Mobile services industry in Singapore : a new entrant's perspective.
description As Singapore continues to liberalize its info-communication industry, new entrants such as StarHub has to position its business units strategically to compete in the dynamic environment. In identifying the changes in perception and behavior, the Mobile Service Providers are not only able to understand their products but their customers better too.
author2 Wan, Chew Yoong
author_facet Wan, Chew Yoong
Chan, Yun Ying.
Lau, Hoi Lam.
Tan, Chern Chee.
format Final Year Project
author Chan, Yun Ying.
Lau, Hoi Lam.
Tan, Chern Chee.
author_sort Chan, Yun Ying.
title Mobile services industry in Singapore : a new entrant's perspective.
title_short Mobile services industry in Singapore : a new entrant's perspective.
title_full Mobile services industry in Singapore : a new entrant's perspective.
title_fullStr Mobile services industry in Singapore : a new entrant's perspective.
title_full_unstemmed Mobile services industry in Singapore : a new entrant's perspective.
title_sort mobile services industry in singapore : a new entrant's perspective.
publishDate 2008
url http://hdl.handle.net/10356/11137
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